Cool Gear Website Design

UI Design | Art Direction | E-COMMERCE

In order to ensure the consistency of the Cool Gear brand across various mediums and interfaces, it was determined that a website refresh was needed. Coordinating with the Director of Marketing and developer, I was able to unify the aesthetic/goals of the brand from it’s print collateral, packaging, e-mail marketing, and social media aesthetic and bring it full circle with its website design. As a colorful, summer-focused, and trend-driven company it is imperative that the website reflects that. By utilizing bright colors, fun graphics, and showcasing products in a unique way, customers are ready to bring their new purchase and head straight to the beach or lounge poolside in their trendiest inflatable float!

Art directed, designed, mocked up, and presented the overall look, feel, and objective of the website. Developed style guides to be used down the road to coordinate with new product releases, announcements, and sales.

Sample of sliders that were also created.

→ View the live version of the Cool Gear Website.